Understanding Your Package Design Report
Comprehensive insights into how consumers visually engage with your product package design. Understand what elements grab attention, how quickly, and for how long.
What's Included in Your Report
Your RealEye Package Design Report provides comprehensive visual attention analytics to optimize your product packaging for maximum consumer engagement.
VAI Score Analysis
Overall visual interest or "pulling power" of different areas. Higher VAI suggests greater likelihood to attract attention.
Speed Assessment
How quickly areas are noticed after first viewing. Critical for time-sensitive elements like branding and promotions.
Reach Evaluation
Percentage of viewers predicted to see specific areas. Essential for ensuring key messages don't go unnoticed.
Hold Duration
How long viewers focus on areas once noticed. Indicates engagement depth and message processing time.
For detailed metric explanations, visit:
Input Image & Areas of Interest (AOIs)
Analysis begins with your package design image, focusing on key regions that matter most to consumer engagement.
Brand Logo
Brand recognition and immediate identification tracking
Product Name
Product identity and primary messaging visibility
Key Claims & Taglines
Value proposition communication effectiveness
Price Information
Cost visibility and purchase decision factors
Promotional Elements
Special offers and promotional sticker impact
Visual Elements
Main imagery and nutritional information zones
Predicted Heatmaps
Visual representation of predicted attention across your design for each core metric, using color intensity to indicate performance levels.
How to Read Heatmaps
Warmer Colors (Reds, Oranges, Yellows)
High predicted attention or strong metric performance
Cooler Colors (Greens, Blues)
Lower predicted attention or weaker metric performance
VAI Heatmap
Shows areas with highest overall predicted visual appeal and attention-grabbing potential.
Speed Heatmap
Highlights areas predicted to be seen earliest, crucial for first impressions.
Reach Heatmap
Illustrates parts likely to be seen by the largest percentage of viewers.
Hold Heatmap
Pinpoints areas where viewers' gaze is predicted to linger longest.
Detailed Analysis Components
Your report includes multiple analytical components to provide comprehensive insights into visual attention patterns.
Attention Distribution Summary
Quantitative breakdown of how predicted attention is distributed across defined Areas of Interest, enabling clear performance comparison between elements.
Attention Scan Path
Predicted sequence of attention movement between primary areas, visualized with numbered points and connecting arrows showing typical viewing order.
AOI Attention Scores Table
Detailed table with specific predicted scores for VAI, Speed, Reach, and Hold for each defined Area of Interest, enabling precise performance evaluation.
Example AOI Attention Scores Table
Sample data structure showing how metrics are presented for each Area of Interest in your package design.
| Area of Interest (AOI) | VAI Score | Speed (ms) | Reach (%) | Hold (ms) |
|---|---|---|---|---|
| Brand Logo | 0.75 | 500 | 90% | 1200 |
| Product Name | 0.68 | 750 | 85% | 950 |
| Key Claim | 0.82 | 600 | 95% | 1500 |
| Price Information | 0.55 | 450 | 78% | 800 |
Advanced AOI (Areas of Interest) Reports
Deep-dive analytics with custom area analysis and detailed performance metrics
Define Custom Areas for Detailed Analysis
Draw specific regions on your design to get precise attention metrics for key elements like logos, product names, claims, or call-to-action buttons.
Summary Overview
High-level performance summary across all defined areas with comparative rankings and key insights.
Detailed Metrics
Comprehensive data tables with precise statistics for each defined area across multiple time intervals.
Performance Summary
Actionable insights and recommendations based on attention performance across your defined areas of interest.
What AOI Reports Tell You
🎯 Area Performance
Average Cell Attention Scores, viewing probability, and fixation duration for each defined region
⚡ Speed Rankings
Which areas capture attention first and how quickly they're noticed by viewers
📊 Comparative Analysis
Side-by-side performance comparison to identify your strongest and weakest design elements
🔍 Time-Based Insights
How attention patterns change over different viewing durations (0.5s to 10s)
Ready to Analyze Your Package Design?
Get comprehensive visual attention insights to optimize your product packaging for maximum consumer impact.