The Science Behind Our Predictions
Built on the world's largest dataset of real eye-tracking data with industry-leading accuracy
Dataset Foundation
Our model's accuracy stems from training on the most comprehensive real-world webcam eye-tracking dataset ever assembled from people viewing content on desktop and laptop screens
Eye-Tracking Tests
Comprehensive dataset from real webcam eye-tracking sessions ensuring robust attention pattern recognition across diverse viewing scenarios
Distinct Images
Wide variety of designs, advertisements, websites, and packaging viewed on desktop and laptop screens in real-world studies
Eye Fixations
Over 830 million raw gaze samples captured via webcam eye-tracking on desktop and laptop devices, reflecting authentic visual behavior
Proven Predictive Accuracy
We measure performance using Mean Absolute Error (MAE) against real webcam eye-tracking data from desktop and laptop viewing sessions - the lower the score, the closer our predictions match actual human gaze patterns.
Hold Component Accuracy (MAE)
Speed Component Accuracy (MAE)
Reach Component Accuracy (MAE)
Understanding the Accuracy Metrics
Hold Component: Measures how long people fixate on areas (0.062-0.105 MAE). Better accuracy for longer viewing periods as gaze patterns stabilize.
Speed Component: Predicts time-to-first-fixation (0.059-0.102 MAE). Excellent accuracy in determining which areas capture immediate attention.
Reach Component: Predicts proportion of users who notice areas (0.068-0.118 MAE). Strong performance in forecasting overall visibility and coverage patterns across different viewing durations.
Deep Learning Architecture
Technical Implementation
Deep Neural Networks
State-of-the-art convolutional neural networks trained specifically on webcam eye-tracking data from real desktop and laptop viewing sessions
Multi-Scale Analysis
Processes images at multiple resolutions to capture both fine-grained details and overall composition patterns that influence visual attention
Real-World Training
Trained exclusively on actual human viewing data from webcam eye-tracking studies, not synthetic or laboratory-controlled environments
Experience the Accuracy Yourself
See how our scientifically-validated predictions can enhance your design process