Package Design Optimization
Instantly understand what draws visual attention on your packaging with AI-powered Attention Predictor™ - trained on real eye-tracking data. Share your designs to get heatmaps for different timeranges, gaze paths, and predictive AOI metrics like VAI, Reach, Speed, and Hold.
Challenge
Solution
In packaging design, teams often struggle to ensure that the most important elements
- brand
name,
product claims, and calls to action - attract attention
quickly.
Traditional methods like
in-store
testing or focus groups are costly, slow, and often too late to influence early
creative
decisions.
Attention Predictor™ uses AI trained on
real
eye-tracking data to simulate consumer visual engagement with
packaging.
By uploading your concepts, you gain instant access to
heatmaps, viewing paths, and predictive AOI metrics - enabling faster
concept testing!
Example Use
Case
Coffee
Packaging Analysis
Explore a step-by-step analysis of Coffee Packaging using the Attention Predictor™.
Project Goal
Evaluate whether key elements - logo, brand name, and coffee information - effectively capture consumer attention over time, by analyzing attention distribution across several predicted time intervals.
Workflow
From concept to insights in 4 simple steps. Our streamlined process transforms your packaging designs into actionable attention data, helping you make decisions faster.
Design Submission
Share your design with us by sending an email to contact+AttentionPredictor@realeye.io.
Define Areas of Interest (AOIs)
Mark specific elements you want to measure - brand logos, product claims, call-to-action buttons, or any visual component important to your marketing goals.
Generate Comprehensive Analytics
Within minutes, receive detailed predictions across three key analysis types that reveal different aspects of visual attention behavior.
Attention Heatmaps over Time
Comprehensive heatmaps showing predicted attention patterns for: VAI (overall attention), Speed (first fixations), Hold (duration), and Reach (visibility probability). Predictions are made for different timeranges (0.5-10 seconds), to understand how attention evolves over time.
VAI
Speed
Reach
Hold
Scanning Path
Visual representation of the predicted sequence and flow of attention across your design, showing how viewers' eyes are likely to move from element to element over time.
Detailed Metrics
Quantified metrics for each AOI including attention scores, viewing probability percentages, and time-to-first-fixation data - all backed by real eye-tracking research.
Optimize & Iterate
Use insights to refine your design, test multiple variations, and compare performance across different concepts before final production or campaign launch. Perfect for A/B testing different design elements to identify the most attention-grabbing combinations.
Ready to Optimize Your Package Design?
Get started with attention prediction and create packaging that stands out with data-driven insights.