Package Design Optimization

Upload your product packaging and get instant attention predictions with detailed heatmaps, AOI analysis, and performance insights based on real eye-tracking data from thousands of studies

✓ 95% Accuracy vs Human Eye-Tracking ✓ Results in Under 10 Seconds ✓ 33.9M+ Real Fixations Training Data

Transform Your Package Design Process

Understand how consumers will perceive your packaging before it hits the shelves or online marketplace

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Upload Your Design

Submit an image of your product packaging - works with any format: boxes, tubes, bottles, pouches. Instant processing in under 10 seconds.

Supported: JPEG, PNG, WebP up to 16MB
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AI Analysis

Our model processes your design and generates 4 attention prediction types: VAI (overall attention), Speed (first fixation), Hold (dwell time), and Reach (viewing probability)

Output: Color-coded heatmaps + numerical data
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Get Detailed Report

Receive comprehensive analysis with interactive heatmaps, precise Cell Attention Scores, custom AOI analysis, and actionable optimization recommendations

Features: Interactive selection, PDF export, API access

Optimize Every Element

Get actionable insights to improve your package design performance

Element Placement

Ensure your brand name, key benefits, and unique selling propositions are in high-visibility zones that capture attention first.

Visual Hierarchy

Guide the consumer's eye to the most important information in the intended sequence for maximum impact.

Design Iteration

Objectively assess different packaging concepts to see which is predicted to perform best before production.

Cost Reduction

Identify potential visual weaknesses early in the design process, saving time and resources on redesigns.

Data-Driven Confidence

Make informed decisions about your packaging design based on predictive analytics rather than subjective opinions.

Competitive Advantage

Create designs that are strategically optimized to capture consumer attention and drive engagement on shelves.

Ready to Optimize Your Package Design?

Get started with attention prediction and create packaging that stands out. See real-time heatmap analysis and detailed AOI reports.

Try the Interactive Demo: Upload your own design and get instant heatmap predictions with our web application.

See Real Heatmap Analysis in Action

Actual attention prediction results showing how our AI analyzes package designs

Original Package Design

Original package design

Original Product Design

We start with your package design - any format works: product photos, mockups, or final designs. Our AI analyzes the visual elements to predict where consumers will look first and longest.

  • Upload JPEG, PNG, or WebP images
  • Works with any product category
  • Instant processing and results

VAI (Visual Attention Index)

VAI heatmap showing overall attention prediction

Composite metric calculated from speed, hold, and reach components. Red areas = highest Cell Attention Scores.

Speed Prediction

Speed heatmap showing first fixation areas

Areas that capture attention fastest. Critical for shelf impact and first impressions.

Hold Prediction

Hold heatmap showing fixation duration

Areas where viewers dwell longest. Essential for message communication and brand engagement.

Reach Prediction

Reach heatmap showing viewing probability

Areas likely to be seen by the most viewers. Key for maximizing message visibility.

Complete Analysis View

Combined view showing original and all heatmap predictions

Side-by-side comparison of original design with all attention predictions for comprehensive analysis

Get Detailed Reports & Analytics

Take your analysis further with comprehensive reports and detailed statistics

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Advanced AOI Reports

Define custom Areas of Interest and get detailed performance metrics for specific design elements like logos, product names, and call-to-action buttons.

View Sample Reports →
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Viewing Scan Path

Understand the predicted sequence in which customers will view your design elements, optimizing the visual flow of your product.

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Performance Analytics

Get comprehensive statistics and actionable insights to optimize your design for maximum visual impact and engagement.